We build the infrastructure we wish we had in 2018.
Bettrlabs began as a research collaboration between food-science PhDs at IIT Madras and ML engineers who had shipped consumer products. Five years in, it is the R&D layer powering 500+ Indian brands — and the category-defining platform for a new kind of consumer goods company.
Every Indian brand ships the same broken way.
Six-month CRO cycles. Compliance surprises at month four. Lab capacity gated behind a WhatsApp message to someone's cousin. COGS discovered only after the pilot batch is already running. We lived it. We refused to keep paying for it.
Bettrlabs collapses the whole path — signal to pilot batch — into a single five-day sprint on one Brand DNA graph. Every product you build makes the next one smarter. That is the compounding thesis.
The operators behind the platform.
JP Mohanty
Shipped two consumer brands before Bettrlabs. Lived the six-month CRO dance twice, so he refused to build it a third time.
Ravinkumar S
Built the original knowledge graph + agent stack. Ex-Swiggy ML. Co-inventor on the IIT Madras shelf-life model.
Prathap Raj
Twelve years in contract manufacturing across beverages and nutraceuticals. Runs lab audits and the LabNode network.
Dr. Beena Rai
Professor, IIT Madras Food Science Lab. Peer-reviewer on every benchmark we publish. Co-authored six of our papers.
Three working principles.
Build the product,
not the bureaucracy.
Your first Quick Check is free — same-day Brand Fit Score, market gap, regulatory traffic light, and cost band.