Start free.
Scale when you're ready.
Your first Quick Check is on us — a same-day read on whether the idea is worth building. Then sprint at ₹49K, go monthly from ₹8,000/mo, or fund a full R&D budget at ₹29,900/mo with ₹1.5L in lab credits on day one.
Founding 50 · 8 seats left
The first 50 brands ship their Build Pack free (₹1.5L value). Permanent priority in the LabNode queue. Direct Slack with the founding team.
Is your idea worth building? Find out same day.
- Brand Fit Score
- Market gap read
- Regulatory traffic light
- Indicative cost band
- Same-day delivery
After first use, ₹4,000 each
One product. Five days. Walk out with a manufacturer-ready brief.
- Full platform access for the sprint
- 900 platform Lab Units
- 500 physical Lab Units for first build
- 1 GB private Brand Library
- FSSAI compliance · 3 markets
- Unlimited SKUs · 1 seat
- LabNode supplier shortlist
Founding 50 · free for the next 8 brands
"First-pass FSSAI clearance, no reformulation. The Build Pack paid for itself on day three."
My R&D brain. Every single time.
- Full access — Explore, Build, Products, Marketplace
- 900 LU/mo · 1 seat
- Every formula stored forever in Brand Library
- Gets smarter with every sprint you run
- FSSAI + 7 compliance markets
- LabNode 48h lab matching
- Priority email support
Annual billing available · saves 20%
Full platform access with real lab money from day one.
Then ₹12,500 added every month.
Use for anything — research, formulation, or real product builds.
- Everything in Monthly Platform
- ₹1,50,000 day-one Lab Credits ($1,786)
- ₹12,500/mo credit top-up ($149)
- 3 seats included
- Extra seats ₹2,500/seat/mo ($30)
- FSSAI + 14 compliance markets
- LabNode concierge matching
- Dedicated success manager
Annual saves 15% · procurement-ready invoices
| Quick Check | Build Pack ₹49K/sprint |
Monthly Platform ₹8K–40K/mo |
R&D Budget ₹29,900/mo |
|
|---|---|---|---|---|
| Brand Fit Score | ✓ | ✓ | ✓ | ✓ |
| Market gap read | ✓ | ✓ | ✓ | ✓ |
| Formulation draft | — | ✓ | ✓ | ✓ |
| Compliance clearance | — | ✓ | ✓ | ✓ |
| Spec sheet + cost model | — | ✓ | ✓ | ✓ |
| LabNode shortlist | — | ✓ | ✓ | ✓ |
| Unlimited SKUs in workspace | — | — | ✓ | ✓ |
| Brand Library (forever) | — | 1 GB | 5 GB | 20 GB |
| Compliance markets | 1 | 3 | 7 | 14 |
| Lab Units / period | — | 900 LU | 900–4,545 LU/mo | ✓ + ₹1.5L credits |
| Seats | 1 | 1 | 1–10 | 3+ |
| Dedicated success manager | — | — | — | ✓ |
"We launched in seven days instead of six months. Replaced a CRO, a compliance consultant, and the long silence in between."
"The R&D Budget plan changed how we think about new SKUs. We went from 2 launches a year to 6 — because the credits are always there."
Questions before you click buy.
Is the first Quick Check really free?
Yes. Every new user gets one free Quick Check — Brand Fit Score, market gap, regulatory traffic light, cost band — same day, no card. After that, Quick Checks are ₹4,000 each.
What does the Build Pack actually include?
Everything in Quick Check, plus a complete formulation draft, compliance clearance summary, COGS model at target batch size, a prototype-ready specification document, and a LabNode supplier shortlist. Delivered in 5 business days.
What is the Monthly Platform?
Always-on access to the full Bettrlabs platform — Explore, Build, Products, and Marketplace. Solo plan is ₹8,000/mo (900 LU/mo, 1 seat). Team plan is ₹40,000/mo (4,545 LU/mo, 10 seats). Every formula you build is stored forever in your Brand Library and gets smarter the more you use it.
What is the R&D Budget plan and how do credits work?
R&D Budget is ₹29,900/mo and includes ₹1,50,000 in Lab Credits on day one, then ₹12,500 in credits added every month. Credits can be used for any platform work — research, formulation agents, or real product builds. Credits never expire and transfer across sprints.
Does the Sprint fee credit toward a monthly plan?
Yes — if you subscribe to Monthly Platform or R&D Budget within 30 days of receiving your Brief, the Sprint fee (₹49K) is credited 100% toward your first monthly bill.
What is a Lab Unit (LU)?
Lab Units are the meter for platform work. Running a formulation pass, a compliance check, or a market query each consume LUs. 1 LU = ₹9. Monthly LUs reset on billing date. Physical-build LUs and Credits never expire.
Can I cancel any time?
Yes. Cancel from the dashboard. Annual plans pro-rate on cancellation. Your Brand Library exports to JSON or through MCP on your way out — your data is never locked in.
What is the Founding 50?
The first 50 brands to join get a complete Full Brief — normally ₹1.5L — at no cost. 42 of 50 seats are claimed. Once they are gone, the offer closes permanently.
Build the product,
not the bureaucracy.
Your first Quick Check is free — same-day Brand Fit Score, market gap, regulatory traffic light, and cost band.