From idea to pilot batch in five working days.
A single agentic workflow that replaces the CRO, the compliance consultant, the sourcing agent, and the three-month silence in between. Here is what actually happens, hour by hour.
18 min · guided
You write a brief. We listen, literally.
A conversational intake — category, audience, claims, target markets, retail channel. No long forms. Most briefs finish in under twenty minutes. The moment you press submit, your private Brand Library stands up and the agents go to work.
Behind the scenes: the brief is parsed into a knowledge-graph object with 40+ attributes. Each attribute becomes a query node for the downstream agents.
Category + audience
Functional beverage, urban professionals 25–45, premium price band.
Claims + ingredients
Three primary claims, a hero ingredient, and any non-negotiables.
Markets
India + up to two international regulatory markets.
autonomous
Four agents run the formulation.
The formulator drafts the recipe against your Brand DNA. The compliance agent validates against FSSAI and your chosen export markets in real time. The economist models COGS at three batch sizes. The sourcing agent matches you to five verified pilot labs. You stay in the loop — review, redirect, approve.
hand-off
Walk out with a manufacturer-ready pack.
You leave day five with a formulation brief, a regulatory clearance letter, a COGS model, shelf-life protocol, a signed spec sheet, and five verified labs ready to run your pilot batch at 1,000 units or more. Book the pilot in one click. No CRO roulette.
| Deliverable | Format | Status |
|---|---|---|
| Formulation brief | PDF · IPD locked | ready |
| FSSAI clearance letter | Signed PDF | signed |
| Spec sheet | MFR-standard XLSX | ready |
| COGS model | 1K / 10K / 100K | ready |
| Shelf-life protocol | 24-month plan | ready |
| Lab shortlist | 5 verified partners | booked in |
Against the old path.
| Stage | Traditional path | On Bettrlabs |
|---|---|---|
| Brief → draft formula | 4–6 weeks · ₹2–4L | 3 days · ₹0 |
| Compliance clearance | 6–10 weeks · 2–3 rework cycles | in-line · 96% first-pass |
| Lab sourcing | 3 months · cold outreach | 48 hours · 5 verified |
| Total to pilot batch | 6–12 months · ₹8–15L | 5 days · ₹49,000 |
Build the product,
not the bureaucracy.
Your first Quick Check is free — same-day Brand Fit Score, market gap read, regulatory traffic light, and indicative cost band.