From idea to first prototype ready in 5 working days.
Five days, one platform. Here's exactly what happens — day by day — so you know what you're getting before you start.
5–8 min · guided
Tell us about your brand — quick, simple, and structured.
A short guided chat. Pick your category, who it's for, what it claims, and where you want to sell. No 40-field forms. Takes just 5–8 minutes — and your private workspace goes live right after.
Behind the scenes: we turn your answers into 40+ attributes — ingredient, claim, format, price, market, safety rule — so every step uses the same source of truth.
Category & audience
E.g. functional drink for 25–45 year old urban professionals, premium price.
Claims & ingredients
Up to 3 claims, a hero ingredient, and any must-haves or must-avoids.
Markets
India, plus up to 2 more countries you want to sell in.
autonomous
We do the work. You review.
Recipes, formulations, and specs are created using our in-house engine, backed by real product data, and validated by domain experts for accuracy and consistency. Safety rules for India and your export countries are checked automatically. Costs are worked out at 1K, 10K, and 100K units. Five pre-verified labs are shortlisted with confirmed capacity. You stay in the loop — review, tweak, approve.
hand-off
Walk out ready to produce.
On day five you get everything a manufacturer needs — recipe, clearance, spec sheet, costs, and verified labs ready to make your first prototype at 1,000 units or more. One click to book.
Everything is IP-locked and in manufacturer-standard format. No back-and-forth. No chasing paperwork.
Recipe & clearance
IP-locked recipe brief and signed FSSAI clearance letter — ready to hand to any manufacturer on day five.
Spec sheet & cost model
Manufacturer-standard XLSX, COGS at 1K / 10K / 100K units, and a 24-month shelf-life plan.
5 verified labs
Capacity confirmed and matched to your product type. Book your first prototype directly — minimum 1,000 units.
continuous
Continuous R&D layer.
Once your product is built, Bettrlabs keeps working in the background — monitoring market trends, compliance updates, and performance signals. Every new product gets faster and smarter to build, as learnings compound into your system.
Behind the scenes: your brand memory grows with every product you ship. The second launch starts with more context already loaded. The tenth is a different company.
Market shifts
Category changes, competitor moves, and ingredient trends — surfaced automatically as your space evolves.
Compliance updates
Regulatory changes across your target markets flagged before they affect your product or export window.
Compound speed
Each product teaches your brand memory. The next one starts with more context already loaded — and ships faster.
Old way vs our way.
| Step | Old way | With Bettrlabs |
|---|---|---|
| First recipe draft | 4–6 weeks · ₹2–4L | 3 days · ₹0 |
| Food-safety clearance | 6–10 weeks · 2–3 re-dos | built-in · 96% first-try |
| Finding a lab | 3 months · cold calls | Shortlist of verified labs |
| Idea → first prototype ready | 6–12 months · ₹8–15L | 5 days · ₹49,000 |
Apply for access. Get a demo tailored to you.
We onboard 25 brands per month — guided, hands-on, and tailored to your category. Apply today and if selected, we'll schedule a live product walkthrough.