Skip to content
Home/Platform
§ The platform · four surfaces, one graph

One workspace.
Every step of getting made.

Explore, Build, Products, Marketplace — four modules that plug into the same Brand DNA graph. Everything you research compounds into everything you make.

Explore · Build · Products · Marketplace
4 modules · 1 brand graph · MCP export

Four modules. One graph.

Each surface reads from and writes to the same Brand DNA layer.

E
§ 01 · Research

Explore.

Competitor teardown, consumer voice, ingredient passport, trend signals — cross-queried against your Brand DNA. Ask a question, get a report with citations you can actually ship.

sources2.1M
latency<4s
cit. coverage100%
B
§ 02 · Build

Build.

Formulation co-pilot with live FSSAI/USFDA/FSA validation, COGS modeling, shelf-life protocol, and a spec sheet that manufacturers actually accept on first look.

first-pass96%
markets14
rework0.04x
P
§ 03 · Catalog

Products.

Every SKU you build lives here. Versioned formulas, stability data, artwork, batch history — institutional memory that gets smarter with every product you ship.

versions
storage8 GB
exportMCP · JSON
M
§ 04 · Execute

Marketplace.

150+ verified pilot and contract labs. Match by product type, capacity, market and regulatory expertise. Quote, contract, and book a pilot batch in a single thread.

labs150+
match TAT48h
countries7
§
The graph layer

One knowledge graph under every module.

Every ingredient, claim, consumer signal, formulation variant and supplier relation lives as a node in your private graph. Query it through Explore, write to it through Build, version it through Products, execute against it in Marketplace.

This is the moat. Every product you ship teaches your Brand DNA what works. Sprint two is faster than sprint one. Sprint ten is a different company. Bettrlabs is the only R&D platform whose output gets smarter with your own data, not someone else's.
Scope

Private by default

End-to-end encrypted. Never shared across accounts. Your recipes stay yours.

Access

MCP + REST

Query from Claude, Cursor, or any MCP-compatible client. Full JSON export.

Coverage

40+ attribute types

Ingredient, claim, format, price, compliance rule, supplier, consumer segment.

§ Stack

What the platform actually does.

14 capabilities
across 4 modules
ModuleCapabilityDetail
ExploreCompetitor teardownINCI + claim + price scraped across 12 markets
ExploreConsumer voiceReview-mining with sentiment + claim-fit scoring
ExploreIngredient passportSource, grade, regulatory status, typical dose
BuildFormulation co-pilotLP-solver + heuristic engine, IIT Madras co-developed
BuildLive complianceFSSAI · USFDA · FSA · FSANZ · 14 markets total
BuildCOGS model3 batch sizes, ingredient-level cost, landed + duty
ProductsVersion controlEvery formula change, tagged + diffable
ProductsBrand Library8 GB private, MCP-addressable
MarketplaceLab match48-hour shortlist, capacity-confirmed
MarketplaceQuote + contractTemplate contracts, escrow, IP clauses
§ The invitation

Build the product,
not the bureaucracy.

Your first Quick Check is free — same-day Brand Fit Score, market gap, regulatory traffic light, and cost band.

No credit card · one free report per user · takes 18 minutes