Everything you need to build a product.
In one place.
Built for food, wellness, and nutraceutical brands. Research the market. Build the recipe. Save every version. Book a real lab. Four tools on one workspace — each product you ship makes the next one faster.
Four tools. One brand memory.
What you do in one tool shows up in the others. No copy-pasting.
Research.
Look at competitors, what customers say, and what ingredients work. Ask a question, get an answer with sources you can trust.
Every insight is backed by traceable links and structured into your knowledge graph — not a dump of documents or random research links. You see it, verify it, and build with confidence.
Build.
An AI co-pilot drafts your recipe, checks food-safety rules live, works out costs at 3 batch sizes, and writes a spec sheet manufacturers accept on first look.
Not just AI-driven. Every build is supported by human-in-the-loop experts and lab validation — ensuring real-world feasibility, not just theoretical outputs.
Products.
Every product you build lives here. Old recipes, stability data, artwork, batch history — so your next launch never starts from a blank page.
Every product is mapped to your Brand DNA — so positioning stays consistent across your current portfolio and future launches.
Marketplace.
Verified labs matched by product type, capacity, and book your first prototype — all in one thread.
Coming soon. Bettrlabs doesn't take over your communication — you stay in control. Full visibility into partner interactions, manufacturing progress, and every step of product building.
One brand memory under every tool.
Every ingredient, claim, recipe version, consumer signal, and supplier note is saved to your private workspace — and shows up in every other tool automatically. No copy-paste. Nothing lost.
Yours, always
Encrypted end-to-end. Never shared with other accounts. Your recipes stay yours.
MCP + REST
Connect Claude, Cursor, or any MCP client. Full JSON export any time.
40+ data points
Ingredient, claim, format, price, safety rule, supplier, customer segment.
What the platform actually does.
| Tool | What it does | Detail |
|---|---|---|
| Research | Study competitors | Ingredients, claims, prices — pulled across 12 countries |
| Research | Read customer reviews | Sentiment + claim-fit scoring on public reviews |
| Research | Ingredient profiles | Source, grade, legal status, typical dose |
| Build | Recipe co-pilot | Built with domain experts · validated across 500+ products |
| Build | Live safety checks | FSSAI · USFDA · FSA · FSANZ · 14 countries total |
| Build | Cost model | 3 batch sizes, per-ingredient cost, landed + duty |
| Products | Version history | Every change tagged and comparable |
| Products | Brand library | 8 GB private storage, MCP-ready |
| Marketplace | Lab match | Verified shortlist, capacity confirmed |
| Marketplace | Quote & contract | Template contracts, escrow, IP clauses |
Apply for access. Get a demo tailored to you.
We onboard 25 brands per month — guided, hands-on, and tailored to your category. Apply today and if selected, we'll schedule a live product walkthrough.