Home/Research
§ The lab · what we publish
Research, benchmarks,
and the methods behind every spec.
Bettrlabs is co-developed with the IIT Madras Food Science Lab. Everything we ship is built on something we can show the work for. This is where we show it.
§ 01
Compliance-first formulation as a design primitive
A framework for treating regulatory clearance as a constraint in initial recipe synthesis rather than a post-hoc validation step.
IIT Madras · Bettrlabs
§ 02
Water activity mismanagement in hygroscopic powder systems
How structure outranks sweetness — modeling Aw envelopes across botanical extracts and excipient blends to eliminate shelf-caking before the first pilot batch.
Bettrlabs Lab Team
§ 03
High-load actives in confectionery gel systems
Why every dose increase is a full reformulation event — co-optimizing rheology, thermal profile, and stability for vitamin D3+K2 gummies at 400 mg active load.
Internal + IIT Madras review
§ 04
Systems formulation for high-protein clean-label powders
Protein formulation as a systems problem — simultaneous optimisation of PDCAAS, sensory acceptance, allergen exclusions, and D2C COGS across 34 plant-protein blend candidates.
Bettrlabs Lab Team
§ 05
Shelf-life prediction from compositional priors
A two-tower model for predicting 24-month stability from recipe + packaging + cold-chain inputs.
IIT Madras Food Sci. Lab
§ 06
Consumer-voice mining for claim substantiation
Using review-mining to pre-validate claim fit before regulatory submission.
Bettrlabs · D2C partners
§ Numbers we stand behind
The receipts, tallied.
First-pass clearance96%Formulas cleared FSSAI on first submission.
Shelf-life accuracy94%Predicted vs. measured at 24-month stability.
Reformulation cycles0.04Avg. rework per project. Industry is 2–3.
Papers shipped6Peer-reviewed with IIT Madras, 2025–26.
Methods · Platform-data + controlled pilot, 2024
Review · IIT Madras Food Science Lab
§
PartnersThe lab partnership underneath the platform.
Since 2021, we have worked with the IIT Madras Food Science Lab on every load-bearing piece of the engine — the formulation solver, the shelf-life model, the compliance parser. When we publish a number, we publish the methods and the data alongside.
Interested in collaborating on a study? The lab accepts external research proposals twice a year.
§ The invitation
Build the product,
not the bureaucracy.
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